PepsiCo: Family Of Brands

Inside PepsiCo’s first corporate brand campaign

Welcome To Our House

PepsiCo is far more than Pepsi. We're a house of iconic brands, yet less than a quarter of consumers can name a PepsiCo brand beyond Pepsi. So, we’re giving our brands a chance to make their case. From Cheetos to Gatorade, each one gets its moment to step forward and humorously pitch why its name deserves to get top billing. The result is a playful reminder that PepsiCo is behind iconic brands people know and love.

[Go Behind the Scenes](/content/newsroom/stories/2026/pepsico-first-corporate-brand-campaign ""/index.html)

Family Of Your Favorites

FAQs

What is this campaign?
This is PepsiCo's first-ever corporate brand campaign designed to help consumers connect the brands they love with the company behind them: PepsiCo.

Why is PepsiCo launching this campaign?
Research shows many people know our brands but don’t realize they’re part of the PepsiCo family. This campaign highlights the breadth and strength of our portfolio to help consumers better understand and appreciate the innovation, people, and capabilities behind the brands they love.

Is PepsiCo changing its name?
No. PepsiCo is not changing its name. The campaign playfully imagines what might happen if some of our brands competed to rename the company after themselves. While you may see references to names like "Cheetos-Co" or "Gatorade-Co," the PepsiCo name remains unchanged.

What’s the one message to remember?
PepsiCo is a family of brands.